Networking Tips Part 2

Social Networking Tips for Online Franchising Opportunities

Social networking through Facebook, LinkedIn and Twitter has changed the way people communicate online about work, life and nearly everything under the sun. Studies indicate that the total duration spent on Facebook rose by about 700 percent, from 1.7 billion minutes during April 2008 to 13.9 billion in April 2009.

For global franchising opportunities, social media optimization (SMO) is a relatively novel concept but it can be regarded as spin-off of search engine optimization (SEO). The key difference is that SEO aims at optimizing a website for search engines while SMO targets the prospective customers directly.

Tips for SMO Strategies in Online Franchising

The key to successful franchising lies in ensuring consistency in services/products you offer in a specific region. Social media marketing has the best impact when it is integrated into the overall marketing strategy of an online franchise.

Free access to important information is the key advantage of online networking. Franchisors and franchisees can use SMO strategies to explore more choices in building their online franchising business in the virtual space.

Some practical tips are listed below:

• Nearly all franchisors offer some training to franchisees. Find out more information about franchises in different categories. Ask questions about how to boost the user base in the domain you want to represent. Use networking to get these details.
• Most franchised businesses are based on people skills. Networking will help you to get more inside information about how a proven franchise system functions without crippling the quality of happy relationships.
• Many franchises shut shop because of undercapitalization. Get help to draw up a realistic personal financial analysis done. Find out if there are franchisors who offer financial assistance to help you get started.

Remember, online social networking helps to solve basic problems you face while starting with your online Internet franchise. To stay connected with the latest trends and boost franchise visibility with timely updates, franchisers should take advantage of online social networking and tap its potential to the fullest.